Marketing Daily
Marktplaats tackles holiday stigma around secondhand toys with new children’s book
November 20, 2024
Dutch secondhand marketplace Marktplaats has launched a children’s book aimed at normalizing used toys as holiday gifts, addressing an apparent disconnect between children’s and adults’ attitudes toward pre-loved playthings. …
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Meet Daisy: the chatty, AI-generated grandma fighting phone fraud for O2’s customers
November 19, 2024
UK mobile operator O2 has unveiled an innovative approach to fighting phone fraud: an AI-powered digital grandmother who wastes scammers’ time with meandering conversations about knitting and family stories. Named …
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Bershka launches TikTok-ready clothing with AR-powered wearable art
November 19, 2024
Spanish fashion retailer Bershka has partnered with Los Angeles-based studio FFFACE.ME to launch what they’re calling “the world’s first TikTok clothing collection.” Building on four previous releases geared towards Instagram, …
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A supermarket’s annual microgrant program scales hyperlocal giving, one token at a time
November 18, 2024
Portuguese grocery retailer Pingo Doce is demonstrating how hyperlocal community engagement can be deployed at scale through its Bairro Feliz (Happy Neighborhood) initiative. Now in its fifth year, the program …
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On Sega’s new pagers, kids communicate solely in emojis
November 15, 2024
Japanese video game maker Sega is rebooting the pager for today’s kids, but with a twist. Slated for launch in December 2024, Emojam is a WiFi-enabled messaging device that lets …
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Ahead of Singles’ Day, PUMA and Bumble got young and unattached Indians out for a run
November 15, 2024
Singles’ Day has become a calendar moment synonymous with mega sales, but PUMA India and Bumble celebrated the occasion by going back to the day’s matchmaking origins. On November 10th, …
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New memory game called Pro-Now provides fun and friendly space to practice pronouns
November 14, 2024
A new online game is helping people master pronoun usage for transgender and non-binary individuals. Just launched to kick off Transgender Awareness Week in the Netherlands, Pro-Now provides a safe …
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AI models take center stage in Mango’s teen sportswear lookbook for AW24
November 13, 2024
Following an earlier campaign in July 2024, fast fashion brand Mango is presenting its current crop of sportswear for teens using AI models. Set in a dance studio as well …
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How Gymshark's pop-up salon tackles hair as a barrier to fitness for Black women
November 12, 2024
Gymshark is addressing a significant but often barrier for Black people aiming to get into the habit of getting physically active: hair. The athletic apparel brand recently opened Twist ’n’ …
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Heat pump maker’s retro sweats and joggers reframe climate tech as a lifestyle choice
November 12, 2024
As clean technology faces renewed political headwinds, heat pump maker Quilt is taking an unconventional approach to building consumer advocacy. The California startup, which caught our attention earlier this year …
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