Marketing Daily
Audi Vietnam reads brainwaves to help consumers decide whether the Q8 is the car for them
December 20, 2024
During the launch of its flagship Q8 2024 model last month, Audi Vietnam employed EEG (electroencephalogram) technology to help consumers decide if they truly wanted the car. Designed to gauge …
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Competition uses shokuhin sampuru-style trash bentos to spotlight plastic pollution
December 20, 2024
Every year, Publicis Groupe Japan’s Sustainable Development Goals committee holds a public competition to raise awareness about environmental challenges. This year’s contest, The Trash Bento Challenge, aimed to inspire …
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From a pharmacy mascot to a Mexico City music festival
December 19, 2024
What started off as a quirky pharmacy mascot has evolved into a cultural phenomenon, culminating in November 2024’s Simifest, a music festival blurring the lines between brand marketing and …
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Postal service facilitates Secret Santas in French villages
December 18, 2024
In a twist on traditional Secret Santa exchanges, La Poste is transforming mail carriers into modern-day Christmas elves across two French villages. In Berrwiller, Alsace, and Roussillon, Provence, postal workers …
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Samsung and Art Basel partner to stream contemporary art into living rooms
December 18, 2024
Samsung is expanding access to premier contemporary art through a new partnership with Art Basel. The collaboration, launched as the art crowd flocked to Miami Beach for the annual …
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UK rail company introduces low-alcohol beer to keep passengers safe this holiday season
December 17, 2024
Train operator Avanti West Coast is putting a creative spin on public safety this holiday season. The company has launched “Safety Thirst,” a limited-edition 0.5% pale ale available on board …
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Ready, set, learn Korean: Duolingo and Netflix prep fans for 'Squid Game' Season Two
December 13, 2024
This week, Duolingo announced a collaboration with Netflix to prepare fans for the second season of Squid Game, the streaming platform’s popular Korean series, which premieres on 26 December 2024. …
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Singapore’s first intergenerational co-living space to open in 2025
December 13, 2024
The Singapore Land Authority, in partnership with dormitory provider TS Group and co-living brand The Assembly Place, is transforming a former primary school site into Singapore’s first intergenerational co-living space …
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Pop-up hotel gives Dutch citizens a firsthand look at the harsh reality of refugee housing
December 12, 2024
A Dutch refugee advocacy organization has created a provocative installation that challenges a common misconception about accommodations for asylum seekers. VluchtelingenWerk Nederland transformed a building in central Amsterdam into Hotel …
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With Hard As Nails, bold coats of polish chip away at rigid norms of masculinity
December 10, 2024
Could wearing nail polish help solve toxic masculinity and men’s mental health crisis? It could be a start. Hard As Nails, launched on 4 December 2024 by social innovation …
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